Facebook Advertising Specialist

New York, United States Full-time

About the Job

BerlinRosen is looking for a Facebook Advertising Specialist to help support its quickly growing online advertising practice. The Facebook Advertising Specialist is responsible for strategizing, setting up, launching, monitoring and optimizing all Facebook advertising campaigns across clients.


About You

You know every type of campaign available and noticed each update to the interface. Nothing makes you happier than efficient cost per conversion. You can strategize how best to implement campaigns given a client’s desired outcome and can explain your thinking coherently. You’ve got strong opinions on when to run on Facebook vs. Instagram and are excited to see the future of the platform.


Must Haves:

  • 1+ years managing campaigns and at a digital advertising agency
  • Impeccable attention to detail and metric-driven analytical thinking
  • Excellent communication skills
  • Technical ability and understanding of all things Facebook Power Editor, with a desire to learn and stay up to date
  • Experience testing different tactics (ideally true A/B testing)
  • Creative thinking and independent problem solving


Nice To Have:

  • Experience with client services
  • Have used Optimizely or similar landing page testing tool
  • Understanding of pixelling and pixel implementation
  • Some familiarity with reporting


About BerlinRosen

BerlinRosen is a leading progressive PR firm with areas of specialty that spans politics, non-profits, unions, tech, and real estate. Our advertising arm is young and growing. We are committed to building and maintaining a diverse staff, and recognize that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. Women, people of color, and people with disabilities are strongly encouraged to apply.